We’re Living In a Frozen Pizza Renaissance
For over half a century, pizza has had a welcome home in the grocery store frozen foods aisle. Totino’s and Tombstone began selling frozen pizzas in the 1960s, soon after easy-to-heat TV dinners debuted in living rooms across America. Red Baron got into the game with their own frozen pies in the 1970s, which quickly dominated school lunch menus nationwide. But perhaps the biggest development in at-home pizza came in 1995, when Kraft launched DiGiorno. The aggressively advertised “better than delivery” pies feature a signature “rising crust” that puffs up as it bakes, for a doughy result more reminiscent of freshly made pizza. Within a few years, DiGiorno rose to become the number-one-selling frozen pizza brand in the United States, and it has rema...