After getting his start selling his father’s products, Mr. Popeil created his own company, Ronco, which he sold in 2005 for about $56 million. The company’s sales dropped 35 percent in the year that followed, and the company went bankrupt within two years before being revived in 2008.
“The Popeil-Ronco story goes back to the old pitch traditions of when somebody used to stand up at a county fair or on a boardwalk and, through nuances of word, voice, gestures, could get somebody to stop in their tracks and buy something they would never consider buying,” Tim Samuelson, author of “But Wait! There’s More!,” a book about the Popeil family, said in 2008.
After the company’s creditors forced it to be liquidated in 1984, Mr. Popeil bought its trademarks and inventory back for about $2 million. A few years later, he spent $33,000 to make a one-hour infomercial for a food dehydrator, and nearly $60 million over the years to broadcast it on local stations and cable channels. It resulted in more than $90 million in sales, he said.
His ubiquitous placement on stations across the country helped make him a household figure. His gadgets were lampooned by Dan Aykroyd on “Saturday Night Live” and in a Weird Al Yankovic song called “Mr. Popeil.”
“I’ve gone by many titles: King of Hair, King of Pasta, King of Dehydration, or to use a more colloquial phrase, a pitchman or a hawker,” Mr. Popeil said in 1995. “I don’t like those phrases, but I am what I am. Pick a product, any product on your desk. Introduce the product. Tell all the problems relating to the product. Tell how the product solves all those problems. Tell the customer where he or she can buy it and how much it costs. Do this in one minute. Try it. You know what it sounds like? It comes out like this: Brrrrrrrrrrr.”
Mr. Popeil is survived by his wife, Robin; daughters Kathryn, Lauren Contessa and Valentina; and four grandchildren, according to The Associated Press.