Hailey Bieber is all white in Beyonce’s ‘Icy Park’ collection as she models another ensemble on Instagram
She stars in the promotional campaign for Beyonce’s third Ivy Park collaboration with Adidas
And on Monday, Hailey Bieber posted another stunning image from the collection dubbed ‘Icy Park’ on her Instagram.
In the new pic, the wife of Justin Bieber sits slumped against a blue sky backdrop with her legs stretched out across a mirror floor.
New collection: Hailey Bieber shared a promotional image to Instagram Monday showing her modeling an all-white ensemble from Beyonce’s third Ivy Park collaboration with Adidas
Hailey was dressed in a white jacket with white skinny pants and white sneakers.
She had a white knit beanie pulled down over her blonde hair and gazed at the camera with her head tilted to one side.
On Friday, she’d shared several photos from the campaign and expressed her thanks to Beyonce for choosing her to model the collection.
‘Ahhh. So grateful and happy to be a part of this campaign!’ she posted. ‘New @weareivypark @adidas Thank you to the queen for having me @beyonce.’
Ready for snow: The new collection from the superstar singer and the athletic brand has been dubbed ‘Icy Park’ as it features pieces for the slopes including footwear and apparel
High-profile job: On Friday, Hailey had shared several photos from the campaign and expressed her thanks to Beyonce for choosing her to model the collection
Wow factor: The wife of Justin Bieber dared to bare as she posed up a storm
The superstar singer, 39, and the athletic brand have used their third collaboration to design pieces for the slopes including footwear, apparel and accessories.
As per Adidas, the collection was created with the aim of bringing out ‘creativity, individuality and imagination’ in those who wear the pieces.
The size-inclusive Adidas x Ivy Park line first launched in January 2020.
Beyonce recently shared how she has used fashion as an ‘escape’ during lockdown.
‘The newest Ivy Park collection… consciously uses bright, bold colors to remind us to smile,’ she shared.
‘I used a lot of neon yellow and coral mixed with baby blue and earth tones that felt soothing,’ she explained. ‘They brought me joy and made me smile in the midst of a tough time for all of us.’
Her ideas: Beyonce, who also models some of her collection for the promotional campaign, has said the process helped keep her happy during the pressures of COVID-19 lockdown
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