Dolce & Gabbana has joined a growing list of fashion houses to ban animal fur, announcing Monday that it will use a sustainable “eco-fur” in future collections.
In a joint statement with animal rights group Humane Society International, the Italian label said it would phase out fur from this year. It will, however, continue working with “master furriers” to create “a sustainable faux fur alternative that uses recycled and recyclable materials.”
“Dolce & Gabbana is working towards a more sustainable future that can’t contemplate the use of animal fur,” said the group’s communication and marketing officer, Fedele Usai, in a press release, adding: “The entire fashion system has a significant social responsibility role that must be promoted and encouraged.”
Chanel,
Prada and
Burberry making similar pledges in recent years, D&G has faced growing calls to ban animal fur — including fox and mink fur — from its collections.
welcomed Monday’s decision as “compassionate and business-savvy.” The animal rights organization said it had received emails about D&G from over 300,000 supporters in over two decades of campaigning.
A protester outside a Dolce & Gabbana store in New York City in 2019. Credit: Erik McGregor/LightRocket/Getty Images
D&G did not disclose further details about how — or from what materials — its faux fur will be manufactured, but said its new policy meets guidelines outlined by the Fur Free Alliance, a group of animal protection organizations. In a press statement, the Fur Free Alliance’s chairman Joh Vinding commended D&G for “ending its association with fur cruelty and transitioning to more humane and innovative materials.”
huge game-changer.” Last September, the label’s owner, Kering, said the rest of its brands — including Yves Saint Laurent, Alexander McQueen and Balenciaga — would
follow suit by fall 2022.
Macy’s and Bloomingdale’s have also moved to ban fur products, while
London Fashion Week and
Elle magazine have banned fur items from their runways and editorials, respectively.
ditched real fur, according to her senior dresser, while singer Billie Eilish
negotiated a fur-free pledge from American brand Oscar de la Renta in exchange for sporting its designs to last year’s Met Gala.
Pictured top: A garment made using Dolce & Gabbana’s new faux-fur alternative, pictured at the label’s Fall/Winter 2022-23 showcase in Milan.