‘Yellowstone’ Sets New Ratings Records As Season 4 Finale Draws 9.3 Million Viewers On Paramount Network – Deadline
Yellowstone continues to defy gravity — and an industrywide decline in linear ratings. The Season 4 finale of Paramount Network’s hugely popular drama starring Oscar winner Kevin Costner hit a new series high with 9.3 million total viewers in Live+Same Day, up +81% vs. the Season 3 finale (5.2 million). The Jan. 2 closer eclipsed the previous L+SD viewership high mark set by the Season 4 premiere (8 million) to become the most watched telecast on cable since The Walking Dead Season 8 premiere on AMC in October 2017 (11.4 million).
The Season 4 finale of Yellowstone, which saw a major character getting killed off, also established new series L+SD highs in the adults 18-49 and adults 25-54 demographics. It delivered 1.9 million P18-49, up 95% vs. S3 (975K) and 2.6 million P25-54, u...