Box Office: ‘Eternals’ Struggles to Marvel Audiences – Hollywood Reporter
Chloé Zhao’s Eternals may have trouble reaching $70 million in its domestic box office debut after earning a mediocre B CinemaScore from moviegoers.
That’s the lowest audience grade of any of the 26 titles in the Marvel Cinematic Universe; the previous lowest was the first Thor (B+). The rest have earned a variation of an A CinemaScore.
Plenty of fanboys turned out on opening day to see Eternals thanks to Marvel’s loyal following but the film is looking front-loaded. Eternals grossed an estimated $30.7 million on Friday, including $9.5 million in Thursday previews.
Box office analysts are projecting a weekend debut in the $67 million to $69 million range as a result of tepid exit scores.
Eternals is faring better overseas, where it has grossed $38...