Kim Kardashians KKW Beauty Brand Will Be No More, New Look on the Way – tmz.com
The KKW Beauty brand is getting a makeover ... shutting down its online operations to re-launch with a totally new look.
Sources close to the situation tell TMZ -- Kim Kardashian West's brand continues to be immensely successful, and that alone is sufficient enough a reason why it's not going anywhere, but some major changes are coming.
We're told the plan is to switch out to new packaging, new formulas and, of course, a new brand identity. Kim said as much with Tuesday's announcement ... saying the brand will consist of new formulas that "are more modern, innovative, and packaged in an elevated and sustainable new look."
There was specul...