Borat star Sacha Baron Cohen sues Massachusetts cannabis dispensary over unauthorized billboard – WCVB Boston
The comedian behind the "Borat" character is suing a Massachusetts cannabis dispensary that he accuses of using the character on a billboard without his permission. Sacha Baron Cohen is seeking $9 million in damages, according to documents filed in U.S. District Court in Boston.Baron Cohen's lawsuit said the billboard for Somerset-based Solar Therapeutics Inc. showed Baron Cohen posing as Borat with two thumbs up and the words “It’s nice!” -- one of Borat's catchphrases.It first appeared beside a Massachusetts interstate on April 9. “By use of the billboard, the defendants falsely have conveyed to the public that Mr. Baron Cohen has endorsed their products and is affiliated with their business,” according to the complaint filed Monday. “To the contrary, Mr. Baron Cohen never has used...