A New Non-Hormonal Contraceptive Gel Taps Into “Wellness Culture” Anxiety Over Hormonal Birth Control – Jezebel
Photo: Rich Pedroncelli (AP)
A new birth control product called Phexxi is a non-hormonal contraceptive gel that hopes to appeal to the growing contingent of cis women looking for contraceptive options that don’t involve hormones. The ideal audience for Phexxi is “the women who are using condoms, relying on the pullout method and hoping for the best, or the women using a natural family-planning method,” said Erin Turner, a brand manager at Evofem—the company that produces Phexxi.
Although the New York Times description of the Evofem offices sounds like a girlboss version of hell (a hot pink Joan of Arc and a cup with the phrase “Tears of My Enemies” are involved), Phexxi as a product certainly seems to have its benefits. The product works by altering the pH of the vagina to make it mor...