Brandy & Monica Combine for Over 20 Million U.S. Song Streams After Verzuz Battle – Billboard
Brandy and Monica's record-setting Verzuz viewership translated into major gains for both singers' streaming totals after the event.
Combined, the pair registered 21.9 million U.S. on-demand streams for their song catalogs from Aug. 31 through Sept. 2, according to Nielsen Music/MRC Data, a period comprising the day of the competition and two days after of residual fan activity. That total compares to 6.3 million U.S. on-demand streams in the three days leading up to the broadcast (Aug. 28-30), a surge of 248%.
Of the 21.9 million streaming total, Monica's catalog accounted for 11.2 million plays, while Brandy's songs clocked 10.9 million streams.
The two R&B hitmakers participated in the latest Verzuz showdown on Monday (Aug. 31). At its peak, the web broadcast drew 1.2...