A Bull Market for the Spanish Burger
There was a recent post on the Spain message board of the website Reddit whose subject line read, “My favorite menu item at McDonald’s in Spain,” that included a photo of a McDonald’s hamburger with a slice of jamón Ibérico sitting atop the patty. The slice of cured ham glistened in the light, adding some verve to a lifeless, dull burger. The top comment was, “Why would you destroy a perfectly good piece of ham like that?”
The post was clearly meant to be a joke, but my first thought was the opposite: that this person was taking a mediocre hamburger and making it better by adding a vastly superior ingredient to the mix. But slapping a slice of jamón Ibérico onto a McDonald’s patty is just the beginning.
Case in point: this summer, some of the...